Used Cars Superstore Builds Twitter Followers Using Mini-Interviews

Released on: October 15, 2008, 10:42 pm

Press Release Author: Eric Miltsch

Industry: Automotive

Press Release Summary: Founded in Victor, NY in 2005, Auction Direct USA Used Car
Superstore is committed to revolutionizing and legitimizing the used car business.
Guided by principles of trust and open information exchange, Auction Direct USA
provides a truly unique and satisfying used car buying experience by providing over
30 brands, a no-haggle price structure and a 3-Day, 500-Mile Money Back Satisfaction
Guarantee.

Press Release Body: Auction Direct USA interviews Twitter followers to engage more
conversations, drive traffic and build their brand.

Full Release (Victor, NY, 9.7.2008.) Auction Direct USA Used Vehicle Superstore, one
of the fastest growing used cars dealerships on the East coast, continues to expand
its online presence by using the increasingly popular, and effective, micro-blogging
resource Twitter.

"Twitter is an incredible social networking resource in that it allows for an easy
transfer of marketing information." Said Eric Miltsch, Web Director, Auction Direct
USA. "Our goal is to build brand confidence as an authority within the automotive
retail industry by contributing valuable information to public conversations and our
followers."

Auction Direct USA's daily contributions include links to its popular used cars
blog, relevant automotive industry news links and a Cool Whip of the Day post
highlighting one of the most popular vehicles from the current inventory.

"One of the most popular Twitter activities has clearly been our follower's
mini-interview series, consisting of 10 simple questions, located at
TweeatandGreet.com Said Miltsch. "This is a great way for us to put the visitor
first, get to know them and even help promote their online properties." Everyone is
encouraged to visit the site and submit their answers.

"The online element of our business continues to expand and play a critical role."
Said John Iannone, CEO Auction Direct USA. "We're aiming to be the innovative leader
in online interaction with our guests to provide the most unique automotive shopping
experience possible - and we're not limiting ourselves to our physical showrooms or
even our website. Our used car blog, RSS feeds and mobile sites enable us to provide
shoppers with the information they want, when they want it - anytime.

Founded in Victor, NY in 2005, Auction Direct USA Used Car Superstore is committed
to revolutionizing and legitimizing the used car business. Guided by principles of
trust and open information exchange, Auction Direct USA provides a truly unique and
satisfying used car buying experience by providing over 30 brands, a no-haggle price
structure and a 3-Day, 500-Mile Money Back Satisfaction Guarantee.

The company currently employs over 300 people between its three used car superstores
located in Victor, NY; Jacksonville, FL and in Raleigh, NC.

Auction Direct USA

Web Site: http://www.auctiondirectusa.com

Contact Details: Victor,New York,USA
6520 State Route 96,ph:1-800-399-0567
zip:14564

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